A airline specialized website Flight Aware reported an interesting story about Japan Airlines (JAL) in the Japanese language as follows
JAL Lounge Beef Curry Sales Surpass One Million Servings; Campaign Includes Spoon Not for Sale
By Yusuke KOHASE
Japan Airlines and its affiliated trading company JALUX announced on February 28 that the total sales of the popular "JAL Special Original Beef Curry" menu has surpassed 1 million servings.A campaign to commemorate the achievement will be launched in March, and a talk event with actor and musician Nao Matsushita will also be held.
JAL Special Original Beef Curry" (courtesy of JALUX), which has sold more than 1 million servings
JALUX
A not-for-sale curry spoon (provided by JALUX) will be given away to those who purchase the "JAL Special Original Beef Curry" sold by JALUX.
Two types of campaigns are being offered: for the purchase of 10 servings or mileage award redemption, an original, not-for-sale curry spoon will be given away.Ten lucky winners will also win a lounge curry plate.Purchases and redemption between March 3 and May 6 at the "JAL Shopping JAL Mall Store" mail order site or the JAL website "JAL Totto Oki no Ippin" will be eligible.
A campaign will also be held on X (formerly Twitter): follow JAL's official X account and post your JAL Curry photo and feedback on X with the hashtags "#JAL Curry" and "#JAL Curry 1 Million Servings Commemorative".JAL LOUNGE Curry Man, which is served at the international first class lounge, will be given away.The campaign period is from March 3 to May 6.
A talk event will be held in Tokyo at the end of March.The details of the event will be announced on the campaign website on May 6.Matsushita often flies on JAL flights in her private life, so she will be sharing her own experiences at the event.
In addition, JALUX's original "JAL SELECTION" brand food products, such as curry and curry buns, will be sold in stores and at Tsutaya Denki in Futakotamagawa, Tokyo, on March 27 and 28.
JAL Special Original Beef Curry is a popular menu item offered at international JAL lounges in Haneda and Narita.Sales began in August 2020, after 90% of international flights were suspended due to the Corona disaster and the lounge curries lost their place.Initially sold in 1 kg packs, it will be sold in individual 200 gram packages from February 2023.In January of this year, it was also sold inside the ticket gates of JR Shinagawa Station (related article).
