28 May 2011
ANA has announced on May 24 that its LCC would be named Peach.Shinichi Ito, CEO, stated ‘the company wishes to become the first LCC from Japan to Asian destinations.’
Peach will start its scheduled flight service from its home at Kansai International Airport to domestic destinations of Fukuoka and Shin Chitose (Sapporo) from March 2012 and international destinations starting from Inchon (Seoul) in May 2012. Peach will pursue the general level of airfare of other LCCs, around half of major airlines.
There are some speculations that ANA, a legacy airline, cannot get success in LCC business as the two brands would vie for the same customers at the same air routes.
Recognizing the previous cases of too interference from parent companies that led to failure of new born LCCs, ANA’s CEO Shin-ichiro Ito wishes to tolerate some degree of ‘dog-eat-dog’ situations in existing domestic routes.
Of current employees of 50 at Peach, a third is transferred from ANA and the new born LCC wants to hire more mid-career from other airlines and other business sectors and gradually reduce the influence of ANA’s culture.
Peach's website in English: http://www.flypeach.com/?lang=en
